The humans behind Human Decision Group

Different brains. One business problem at a time.

A senior virtual team across strategy, brand, digital, campaigns, customer success, sales and go-to-market. We assemble around the problem — not an org chart.

Meet the HumansPut us on a problem ✦
HDG operating systemOne team.
Six lenses.Plug in the brains the problem actually needs.
Brand +
Positioning
Digital +
Social
Web +
Product
Customer
Success
Sales +
GTM
Campaigns +
Ops
StrategyBrandDigitalSalesCampaignsWebCustomer SuccessHuman Logic
How we work

One problem. The right brains.

We pull in the operators who can move the decision — and leave ceremonial attendees at home.

How we think

Human before channel.

We can fix the website, campaign, CRM or sales motion. First we make sure it is the right problem.

How we behave

Useful beats impressive.

Clear language, visible progress, evidence, senior ownership and a little humor. Deck theater is optional.

The team

Talk to the Humans.

A senior core team backed by specialists in design, content, events, development, research and production. The team scales to the problem.
Steve Garrison

Steve Garrison

Founder & Chief Human Instigator

Steve leads HDG’s point of view on how people choose, why growth stalls and what changes behavior — then pulls the right operators into the problem.

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Jon Poteet

Jon Poteet

Growth Signal Lead

Jon turns good ideas into visible market motion across digital, social, events and campaigns — attention that has somewhere useful to go.

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Pramod Bhure

Pramod Bhure

Digital Experience Architect

Pramod turns positioning and buyer logic into fast, intuitive digital experiences — from design systems and builds to the integrations underneath.

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Karen O'Brien

Karen O'Brien

Client Momentum Lead

Karen keeps clients informed, projects moving and promises connected to reality — the operating rhythm that turns good ideas into finished work.

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Eric Tom

Eric Tom

Commercial Strategy Lead

Eric turns ambition into a commercial system, sharpening strategy, sales motion, go-to-market choices and the habits required to execute them.

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Linda Sim

Linda Sim

Campaign + Operations Architect

Linda turns ideas into campaigns, campaigns into systems, and systems into visible results.

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Talk to the Humans

Bring one business problem. We’ll bring the brains it needs.

A stalled buying decision. A muddy brand. A website that explains too much and persuades too little. A sales motion with activity but no momentum. A customer journey nobody owns. Start there.

See Decision ServicesStart a conversation